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China’s Ushering IP Theme Park Age

Author:未知 Source:未知  Updated:2016-12-13 15:12:39 Clicks:
By GAF Committee In recent years, the theme park has been injected with a new element in China. With the established international IP theme parks or IP franchising theme parks in China, Chinese theme park industry has upsurged an unim

By GAF Committee

In recent years, the theme park has been injected with a new element in China. With the established international IP theme parks or IP franchising theme parks in China, Chinese theme park industry has upsurged an unimaginable IP trend. For instance, the IP theme parks of Disney and Universal Studios have triggered brilliant brand effect in the world. Universal Studios Beijing has been scheduled to open in 2020.

The Walt Disney Company has settled down its first Disney theme park in China mainland. Shanghai Disney Resort made its debut in this May and received an overwhelming response. Since the establishment of Shanghai Disney Resort, IP theme park industry has been sweeping all over China. Additionally, the booming development of tourism industry has also created an unprecedented development chances for IP theme park industry, let alone the motivations from capitalism and enterprises. In general, the success of Disney theme park gives credit to the diversified IP resources. Apart from the tremendous storage sources of IP, Disney Company also keeps creating new IP. In the terms of mighty capability and creation power to IP, Disney Company beats other industry rivals hollow and gains the upper hand in Chinese theme park industry.

 

Six Flags shares the IP of roller coaster. By the perfect integration with various technological applications, Six Flags engages in building all kinds of roller coasters to expand its international influence. There are about 30 theme parks subsidiary to Six Flags that are featured with the roller coaster rides. Recently, it has jointly been developing the ‘Chongqing River-Six Flags Theme City’ with Riverside Group and the People’s Government of Chongqing, Bishan District. This will be the first international theme park set in Western China. It is projected to attract innumerable visitors to experience.Six Flags shares the IP of roller coaster. By the perfect integration with various technological applications, Six Flags engages in building all kinds of roller coasters to expand its international influence. There are about 30 theme parks subsidiary to Six Flags that are featured with the roller coaster rides. Recently, it has jointly been developing the ‘Chongqing River-Six Flags Theme City’ with Riverside Group and the People’s Government of Chongqing, Bishan District. This will be the first international theme park set in Western China. It is projected to attract innumerable visitors to experience.

Except for the international IP sources, the IP of Chinese film and television industry has also been thriving. As the leading multinational enterprise in China, Wanda Group intents to build 15 theme parks and comprehensive amusement facilities by 2020. 

Acclaimed Chinese movie Time Raiders which was adapted by a novel, has been scheduled to build an IP theme park in Changbai Mountain. The Chinese IP theme park is expected to break a high record with an increase of 50% visitor volume to Changbai Mountain resort.
 
Except the above IP brands, other international big enterprises in entertainment industry such as Merlin Entertainments Group, LEGO, Dream Center are flooding into Chinese markets. A new round of competition of high level is unveiling. It is estimated that China is going to surpass America and Japan, being the biggest consumption power in IP theme park industry. 
 
To summarize, with the onset of Disney, Universal Studios marching towards Chinese markets, the age of Chinese IP theme park is ushering. In other words, the development of IP theme parks can be described as the competition of IP brands. As IP not only has contributed to make profits for the theme park, but also create the soul for the them. Regarding the qualitative improvement of Chinese living standard and the stronger consumption awareness, amusement parks and attractions are bound to make great strides while the IP theme park industry will definitely springs up and achieves prosperous development in China.
 
If you are eager to market into Chinese theme park industry, we highly recommend you to attend the Wuhan International Game and Amusement Fair 2017(GAF 2017). For more information, please log in http://whgaf.com/